July 27, 2020

End of Summer Cocktail Sling Virtual Happy Hour with SKU & Naturally Austin

We’re all for educational webinars but we have to admit, we miss a good conversation over a cocktail. So, let’s do it! For a donation fee, members can buy a box of locally-made beverages and snacks to make their very own alcoholic/nonalcoholic concoctions made especially for this event by the team at Dragon Spirits Marketing and their super talented mixologist Chris Ivey! Each box will include recipe cards (with recipes from Chris), lemons, limes, a cocktail stirring spoon + drinks and snacks from the following local brands:



Each box will be hand delivered to your doorstep August 11 or 12 by the team at The Greencart!

Additionally, we will have four breakout rooms with some of Austin’s CPG experts on key topics affecting your business. These rooms are meant to serve as casual places to converse on the given topic. We want to provide you a fun and intimate place to connect and catch up.

Get to learn about each of our experts via their bios below and be sure to sign up for the event here.

Sound Financials Room: Felipe Vega from IronClad and Justin VanAntwerp from Propellor Industries.

Felipe is a leader in the consumer goods and food and beverage communities. Most recently, he founded and principal of IronClad Consulting Services, an accounting/financial advisory service provider. A philosophy he and his businesses share is simplicity over complexity.

Justin VanAntwerp is a VP of Finance at Propeller Industries where he specializes in providing strategic financial services for many CPG brands, including Kensington & Sons, Chameleon Cold Brew, and Waterloo Sparkling Water. Justin is also a member of the Sr Leadership team at Propeller, a place that helps great entrepreneurs build great companies. Propeller provides outsourced financial, accounting, transaction advisory and people services for early-stage startups. He started with Propeller in NY in 2013 and now resides in Austin, TX with his wife and two young children.

Capital InvestingRoom: Genevieve Gilbreath from Springdale Ventures and Roger Chen from Silverton Partners

Genevieve has over 20 years of experience working cross-discipline on four continents in consumer products (CPG), health, wellness, and international experiential education. For over 15 years, her focus was on building & managing plant medicine natural product companies, including Herbal Zap (https://www.herbalzap.com/). From 2016 – 2018 years she led SKU (http://sku.is/), the premier CPG accelerator, and now, with co-founder Dan Graham, she launched Springdale Ventures, (https://springdaleventures.com/) an early-stage consumer goods investment fund.

Prior to joining Silverton, Roger was a Principal with Genacast Ventures in New York, a leading seed-stage VC firm affiliated with Comcast Ventures, and was an investor and board observer in BigID, DrayNow, and Uptycs. Prior to his investing career, Roger spent time as a PM at Google in Mountain View. Roger studied computer science and mathematics at the University of Michigan and holds an MBA from The Wharton School.

Direct to Consumer: Carolyn Lowe from ROI Swift and Matt Justman from The Stable

Carolyn Lowe is CEO & co-founder of ROI Swift, a digital marketing agency in Austin, TX. She has held a variety of marketing management positions at companies like Dell and the NPD Group.

Matt Justman has over 15 years’ experience in Retail and CPG. His career began at Target Corp, managing global and emerging brands alike. At L’Oréal, Matt led the Sales team on the Maybelline brand, responsible for over $1 Billion in retail sales annually, and has spent the past two years advising CPG Startups, helping early-stage CPGs enter the likes of Walmart, Target, Kroger, HEB, Amazon, and more.

Packaging & Design: Alison P. Sauter from SHELF Studio and Jeff Jacobs from ePac Flexible Packaging

I chase the things I want most — even if I don’t exactly know how to get there. And that’s exactly what brought me to creating SHELF Studio. My Austin home and SHELF Studio might be the most recent incarnations of my calling to craft brands that spark, but that’s always been inside me. And through the trust of my clients and a lot of serendipity, I’m exactly where I’m supposed to be.

Jeff Jacobs is the Director of Digital Marketing for ePac Flexible Packaging. Jeff has spent the majority of his 18-year career at marketing, brand, and design agencies, and he has experience working with brands of all sizes from founder-led companies to Frito Lay and Gatorade. Today, he works with ePac to help bring brands the best product packaging possible with digitally printed packaging.