About this Event
Join us on March 17 @ 12PM CT for a Workshop Wednesday with Allison Beadle of Wild Hive to learn how you can leverage your supply chain partners to attract more customers.
About Allison Beadle:
Allison Beadle is a food and agriculture marketing communications strategist and entrepreneur. She has dedicated her career to one of her greatest passions: using her expertise in food, nutrition, and communications to support the farmers, ranchers, manufacturers, and retailers of nourishing foods.
As the founder and CEO of Wild Hive, Allison has built a leading marketing and communications firm focused exclusively on food and agriculture brands. Wild Hive’s expertise spans key areas of the food chain—agriculture, nutrition, culinary, foodservice, food manufacturing, healthcare, and retail. Allison and her team draw upon this collective expertise to build and implement innovative and results-oriented programs.
Allison is a hands-on leader, helping clients solve complex communications challenges. She draws from her extensive network, bringing together top strategists, thought leaders, decision makers, and influencers to build highly customized teams. Her clients include Texas A&M AgriLife, the Washington Red Raspberry Commission, the American Lamb Board, the National Mango Board, the Texas Pecan Board, the Texas Peanut Board, and the National Watermelon Promotion Board.
Prior to launching Wild Hive, Allison was senior vice president for Fleishman-Hillard, Inc. where she led programs for numerous brands and commodity boards. She was also one of the first registered dietitians for the Central Market division of the H.E.B. Grocery Company where she led health and wellness strategy, nutrition communications, and shopper education. Allison’s work in the retail setting gave her a passion for retail dietitians, which led her to spearhead game-changing retail dietitian education programs, The Retail Dietitians Business Alliance (RBDA), and Fleishman-Hillard’s What’s in Store program.
Allison is a registered dietitian and holds a bachelor’s degree in nutrition science from Texas A&M University and a master’s degree in nutrition science from Boston University. A member of the Academy of Nutrition and Dietetics (AND), she is past-chair of the Food and Culinary Professionals (FCP) Dietetic Practice Group (DPG).
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