Join Tracy Thirion, Naturally Austin Board Member and CEO of Innovation Agency Bamboo Worldwide, for 2 hours of experiential learning where she will show you how to disrupt your category with brand, channel, marketing and new product innovation. You’ll experience hands-on exercises where Tracy takes you through brand mapping exercises to explore your competitive set, points of differentiation, and innovation that will be true to your brand, to build it up – not water it down. Learn how brands like Red Bull, Patagonia and [yellowtail] have all carved out their unique niche and kept their brand fans loyal…and where they may have lost it.
About Tracy Thirion
Founder of innovation and brand strategy firm Bamboo Worldwide, Inc. Bamboo Worldwide is an innovation and brand strategy boutique, specializing in the ‘fuzzy front end’ of innovation. Bamboo’s team of brand strategists, researchers and trained brainstormers help teams to launch ideas that disrupt competition and delight consumers. Bamboo has worked for the past 17 years on everything from candy to cable TV, and espresso to aerospace, for great partners including Mars, Wrigley, Starbucks, [yellow tail], Axe, Pepsi, Avery Dennison, General Mills, Comcast/NBC Universal, the Grammy’s, Conoco, and YUM! Brands. Bamboo’s proprietary processes in consumer research, ideation, concept development and innovation culture building have resulted in thousands of ideas in the market place, and hundreds of relationships that keep us wanting to create more together.