How To Name A Brand That Compels & A Product That Sells Presented by Aid&Abeit


Wednesday, Jan 20

January 20, 2021 at 12:00 p.m. CT

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Join Naturally Austin as we learn from the experts at Aid&Abet, a marketing agency focused solely on food & beverage and natural product brands. During this event you will hear from Sabrina Pfautz, Creative Director & Partner at Aid&Abet. Aid&Abet will talk about creating your first positioning statement or a refresh for veterans who want to potentially revisit their current brand position. Spots are limited so sign up soon!

In this meet-up we will cover:

  • Preparing for naming
  • What makes a good name
  • Types of names
  • Brainstorming tools and techniques
  • Vetting names
  • Making a decision

Attendees will get to spend time in small groups with Sabrina and her colleague, Ryan Bonner, Brand Strategist to ask them any questions or advice and have a lively discussion with fellow attendees after the 20 minute presentation.

In 2021, Naturally Austin is hosting subject-matter expert months held every Wednesday of a given month. This is a 20-minute educational seminar based on a laser-focused topic in our experts’ given industry. After each class, members are invited to mini breakout rooms with members from each company to ask deeper questions or questions relevant to their business.

Sabrina Pfautz, Vice President & Chief Creative Officer

As our Creative Director, Sabrina leads client research & strategy initiatives and oversees the execution of award winning visual design work for all agency clients. Guided by an entrepreneurial mindset and strong creative drive, Sabrina has helped expand the Aid&Abet client base and elevate the studio’s reputation. A multi-disciplinary leader with a strong foundation in business strategy, branding, and UX/UI design, Sabrina is adept at applying the principles of design thinking to a broad array of organizational challenges – including notable recent work for Wharton Business School, Westminster Theological Seminary, The University of Pennsylvania Law School, Lehigh University, and Princeton University.

 

Ryan Bonner, Brand Strategist

Ryan serves as a strategy lead at Aid&Abet, leveraging his years of experience in the agency world providing positioning insight and messaging guidance for brands like Sodexo, Bright Farms, Spartan Races, and more. In his mind, there is no such thing as a boring brand, only a boring marketer, and Ryan believes the best way to make brands come alive is through compelling and authentic storytelling.