In 2021, Naturally Austin is hosting subject-matter expert months held every Wednesday of a given month. This is a 20-minute educational seminar based on a laser-focused topic in our experts’ given industry. After each class, members are invited to mini breakout rooms with members from each company to ask deeper questions or questions relevant to their business.
Soda Pop PR, which is an A boutique public relations and influencer marketing shop that brews up creative campaigns, events and launches for food & beverage brands, hospitality and lifestyle clients. Soda Pop has been an integral part of the growth and success of both CPG and emerging brands like Union Wine Company, Tillamook, Lucini Italia and Alden’s Organic. Soda Pop PR is celebrating its 10th anniversary this year.. Being at held on January 27, 2021 at noon, learn:
Is Your Brand PR Ready?
You know PR will take you to the next level, but not sure if you’re ready to bring on an agency? We get it. Learn from seasoned publicists and influencer marketing specialists about how to get your brand ‘PR ready’ and how you can prepare to make the most of a PR partnership.
The webinar will cover the following topics:
- What you can expect when working with PR
- What you need to do to be PR Ready (checklist included!)
- Breakout room opportunity to get a PR gut check
Dyan Dolfi-Offutt, Founder + Owner
Before starting Soda Pop PR, Dyan worked her way up the industry ladder in Los Angeles and within five years was presented with the opportunity to start her own company. During those fundamental years, she recognized a gap in the industry for a boutique firm, with a healthy work-life balance that does big work for clients. She responded with a solution, Soda Pop Public Relations. A graduate of Ohio University, Dyan recently made the move back to her hometown of Pittsburgh with her husband and son.
Kelly Johnston, Account Director
Kelly was Soda Pop PR’s first hire and has grown with the company over 9 years to her current role as Account Director. She is passionate about food, beverage and wellness and has managed all aspects of PR for both nationally recognized CPG brands to emerging start-ups. Her work has taken her across the country launching brands in new markets and she now helps manage the team and clients from Denver, CO.
Samantha Hampar, Account Executive
Samantha has been working in influencer marketing, strategy and PR since 2013 for brands of all sizes, from emerging to Fortune 500. Her experience spans across food & beverage, entertainment, fashion, and travel. After a short stint living in Austin, she is now based in Los Angeles, helping to manage clients across the country.