Join us for a discussion with Jane Ko from A Taste of Koko and Chelsea McCullough from MYLK Collective for a joint webinar session on working with influencers. How do you get started with influencers? How do you pick the right one for your brand? What are things to consider during COVID-19 and beyond?
About Jane Ko:
Jane Ko is the blogger behind A Taste of Koko, Austin’s top food and travel blog featuring the hottest restaurants and weekend getaways. A Taste of Koko has been voted best local Austin blogger by the Austin Chronicle in 2018 and 2019 and has been featured in O Magazine, InStyle Magazine, OWN TV Network, and The New York Times.
Koko launched her blog in 2010 and has been doing it full-time since 2015 and has worked with over 300 brands on influencer campaigns like Target, IKEA, Whole Foods, Best Buy, Visit Germany, and more.
Shop Koko is her very own line of foodie tees that help support local non-profits in Austin and she also self-published her first book, Koko’s Guide To Austin, a pocket-sized guidebook to Austin that’s sold in 40 locations in Austin.
About Chelsea McCullough:
Chelsea McCullough is the founder of MYLK Collective, a boutique PR and digital marketing agency that specializes in telling impactful and genuine stories for hospitality, lifestyle, health and wellness brands. After experience at a PR agency for the better half of a decade, Chelsea started MYLK Collective in 2018 to represent small, local businesses, specializing in personalized PR and proven influencer marketing strategies. Her dedicated approach to public relations, garnering newsworthy narratives and creating memorable moments for local brands in her hometown of Austin is her motivation for helping the companies she represents to grow, flourish, and thrive.