This Members Only event is designed to inspire Founders of Young CPG brands through the stories of local founders who have grown brands that consumers & retailers love. This month we are featuring Aimy Steadman.
Aimy Steadman is a Co-Founder and COO at Future Proof Brands, creators of BeatBox Party Punch, Brizzy Seltzer Cocktails, and Corkless Canned Wines. Future Proof is a disruptor in the beverage alcohol market that develops powerful brands that drive incremental profit in high-growth categories. A “double-Longhorn,” Steadman earned both her B.S. in Advertising and M.B.A. in entrepreneurship at the University of Texas at Austin. Steadman’s past experience included working in online marketing at agencies and in-house at the Central Texas Food Bank; running her own online marketing agency; and helping run the UT-based start-up incubator, Texas Venture Labs. Steadman also DJ’d for KVRX Austin 91.7 FM from 2006-08 and again in 2011.
In 2011, together with and her friends Brad Schultz and Justin Fenchel, Steadman founded BeatBox Beverages, LLC. The company received national recognition after a 2014 appearance on ABC’s Shark Tank, during which the company received a $1M investment from Mark Cuban, his largest to date at the time. A Series A round of financing added another $4.7M to their war chest, and celebrity involvement from Kevin Lyman, founder of Vans Warped Tour; DJs GTA, Party Favor, and Cut Snake; and TV personality and entrepreneur Rob Dyrdek. Now renamed as Future Proof, the company disrupts the alcohol beverage space with unique brands BeatBox Party Punch, Brizzy Seltzer Cocktails and Corkless Canned Wine that seek to push the industry forward