Road to Retail Two-Part Webinar Series: What a retailer is looking for from a small or emerging brand?
July 8th and 15th
12:00 – 1:00 PM CST
Members pay $5 and Non-Members pay $15 for BOTH webinars
Do you have an amazing product, but are struggling to enter retailers?
Sign up for an exclusive opportunity to discover what retailer buyers are looking for when considering doing business with a small or emerging brand. From securing an appointment, to holding a successful meeting, and nailing the follow-up, these are the key topics we will be covering during this two-part webinar.
Our team has interviewed Buyers from major retailers, compiled best practices, and will share candid, real world advice and watch outs.
Securing Your Appointment and Preparing for The Meeting
July 8th, 12:00 – 1:00 PM CST
First, we will cover how to secure an appointment and the framework to best prepare for the meeting. We will also give you exclusive insight from the Buyers on what their expectations are from the brand, and what makes a meeting successful in their eyes.
Presenting Your Brand and Proper Follow-up
July 15th, 12:00 – 1:00 PM CNT
We will talk about how to best present your small or emerging brand. We will cover details of the elements found in an engaging presentation. This webinar includes guidance on presentation length and metrics the buyer considers important. And lastly we will cover how important crisp and thorough follow-up is to your success.
Meet the Panelists
A 30- year veteran of the consumer package goods industry rich with experience in both sales and marketing. Has worked with brands such as Alka-Seltzer, Johnson & Johnson, Bayer, Limitless Brew Coffee, Smarty Pants Vitamins, 18 Rabbits and Koia Protein Beverage.
Bruce has been active in the designing, selling, and marketing of products to consumers for over 30 years. He has run operations for brands such as Bayer, Phillips, and Midol. More recently, Bruce has led sales for Chock full o’ Nuts, Kauai Coffee, and has consulted for Applegate Farms, Blue Dog Bakery, and Good Karma.