Have you ever wondered what it takes to succeed after you’ve been awarded shelf space? What about ensuring you’ve got the budget, plans, and support for activating at retail?

Naturally Austin’s Trade Marketing 101 workshop, led by Austin CPG enthusiast Matt Justman, will take you through all aspects of planning, budgeting, executing, and analyzing your retail activations from the perspective of a Buyer, to ensure you’re setup for success.

Whether it’s Royal Blue, Whole Foods, Sprouts, HEB, or Walmart, you’ll learn how to approach retail with the goal of driving sell-through, and giving your shelf placement the best chance of success.

Keynote Speaker: Matt Justman, Trade Marketing Guru

Justman has over 15 years of experience in CPG. He has worked on both sides of the business as a Senior Buy at Target & as Head of Sales on other major brands. His perspective from both perspectives will give you insight on how to master the shelf!