October 30, 2020

Cheddie’s Social Media & Influencer Marketing Specialist – Full Time

Social Media & Influencer Marketing Specialist

Status: Full Time
Location: San Antonio, TX (Currently Remote)

How to apply, email: Cheddiescrackers@gmail.com

Position Summary

Cheddies is seeking an experienced marketing candidate that has demonstrated the ability
to execute on go-to-market strategies and has an understanding of structured frameworks. This leader must have significant experience in the CPG industry, and should also be a skilled communicator, innovator, and collaborative partner who thrives in a fast-paced, highly cross-functional environment. Strong executive presence is required to communicate both CPG market opportunities and our Product roadmap to local influencer audiences.

Job Responsibilities

  • The main objective for the position will be to drive traffic to brick-and-mortar locations through the use of influencers and ad campaigns. In-store product trial will be supported through virtual coupons and free product.
  • Manage monthly budgets and hit monthly benchmarks measured through the number of coupons redeemed at the register.
  • Support, organize, setup, implement and track results of social media campaigns, influencer marketing campaigns and affiliate marketing campaigns
  • Coordinate with local content agencies or freelancers to create and execute on six-monthly Instagram posts.
  • Lead and scale internal influencer program to drive local growth
  • Research influencers, platforms, niches and engage in outreach. Recruit and activateinfluencers. Respond to all inbound and outbound influencer inquiries to build an engaged

    community and program

  • Manage contract negotiation with influencers

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• Develop wrap-up reports sharing internally
• Track and measure the effectiveness of the influencer program. Identify and explore new

measurement opportunities for analyzing return on investment. • Can manage and implement the use of Interns

Job Requirements

  • 3+ years working in social media, content marketing, influencer marketing, digital marketing; food / wellness / lifestyle / CPG
  • Detail-oriented & meticulous, with flawless execution. Attention to detail!
  • You have excellent written and verbal communication skills & strong knowledge ofMicrosoft Office (Word & Excel) and Google Apps (Docs, Sheets, Slides, Forms, Google

    Analytics), Adobe Creative Suite, Slack, Dropbox, and Facebook Business Manager

  • Strong graphic design skills and use of Adobe programs; Adobe Illustrator, AdobePhotoshop, Adobe InDesign
  • Experience with organic and paid social media landscape
  • Demonstrated project management experience to lead and deliver multiple content workstreams simultaneously
  • Highly collaborative
  • In-depth understanding of engagement metrics and audience growth strategies
  • Organized, with great time-management skills and the ability to prioritize work
  • Experience using social media scheduling and reporting tools
  • Experience and fluent using social media and knowledge across IG, TW, FB, LI, Pinterest& YouTube

    Additional Info

  • Who to report: Co-Founders
  • Status: Full time