Road To Retail – Part 3
In our third webinar with Accend Brands, we took the top questions asked by the participants from the previous two sessions. The questions covered everything from strategy, to the role of distributors, trade math, and how to identify a good sales agent.
Specifically, the questions addressed were:
1. What is a Go-To- Market strategy?
2. What are the costs of doing business with a national retailer and how do I budget?
3. How does a brand negotiate with these retailers?
Understanding some key trade math:
What is margin?
What is mark up?
What is ROI and how do I calculate?
What is a distributor and what is their role with my brand? Who are KeHe and UNFI?
What should a good broker or sales agent do for my brand?
Watch sessions one and two below!