CPG Essentials: Using Data for Decision Making, presented by NielsenIQ
A recap of the event on 6/8/2022
On June 8th, Naturally Austin sat down with NielsenIQ to talk about Using Data for Decision Making. Sherry Frey and Kelsey Michel joined us from NielsenIQ and Delisa Harper, founder of Funky Mello joined to share her perspective.
Sherry kicked off the discussion by reviewing key data around wellness and inflation - a top-of-mind topic for many of us. Sherry shared how and why founders should use timely consumers insights, and reviewed some large themes:
Next, Delisa generously shared her story as the founder of FunkyMello and how they needed to learn, pivot and innovate before creating the products we all know and love today. As Delisa told her story, Kelsey shared a view into Byzzer, a NielsenIQ product that puts the same data big brands are using into the hands of small businesses.
This dynamic discussion shone a light on how founders can access the information they need to prepare for successful conversations with investors and retailers. Watch the entire webinar here:
Want More Data to Inform Your Business?
Want to accelerate your brand’s growth with early access to the latest consumer data and trends? As a member of Naturally Austin’s community, you can sign up for three free reports from NielsenIQ Byzzer, a retail data analytics platform that puts the same data big brands are using into the hands of small businesses. It’s data the easy way: simple, affordable, and actionable.