Product Innovation with H-E-B

EVENT RECAP: October 13th, 2021

On October 13th, Naturally Austin sat down with H-E-B to talk about innovation within their Meal Simple line. H-E-B Meal Simple has always had the commitment to provide chef-inspired meal solutions that require minimal to no prep and clean up. We discussed their journey in providing an assortment of products that have evolved into a cross-department program that provides Oven Ready, Microwavable, Grab & Go, and Grilling options to H-E-B consumers.

As H-E-B continues to expand their assortment, they are also providing new meal solutions to meet certain health and wellness lifestyle needs. The product development team is partnering with H-E-B Dietitians to help educate and excite customers that eating better for your lifestyle can still taste good!

Did you know that H-E-B has in-store programs that support emerging brands? If your product is already in H-E-B, reach out to Lacy Haney to find out how you can get your products in front of medical professionals and nutritionists in the community and in-store!

Watch the entire event recording here: